… How many times have you heard that the world of marketing is changing? In fact, IT HAS ALREADY CHANGED . There is no need to ask yourself in which direction it is going, or what to expect: the marketing of the future is already here, already now. And you have to adapt to it immediately.
Traditional marketing today often fails to achieve results: the public is no longer the same and the way we communicate has changed . The digital approach is the only approach to the market (that means: “making a market”) already valid today and, even more so, in the future .
The process, however, works if it is implemented by a trained team, with the right people and tools in the right place , to implement
the targeted promotion of a brand, based on the collection and profiling of data and developed through technology : apps, tools and other digital media.
Although traditional and digital marketing have the same purpose, one of the major differences, which certainly rewards the latter lies in the fact that digital marketing is organized and planned to guarantee certain and above all measurable results in real time . Each strategy is tested in action, immediately: if it does not perform optimally, it can be refined, adapted, redesigned based on measured feedback, to achieve the expected goal. Acting in real time avoids wasting time, energy and investments.
Now you are wondering why I have to entrust my business to you?
We don’t sell prepackaged strategies, nor do we have the answer for every question. However, we like to study the business with you, and make each of us know it as if it were his own . In this way we are able to produce contents that perfectly reflect the values and character of the brand, we can provide you with assistance in developing future strategies and improving processes to ensure that the results are up to expectations.
What are the steps to build a winning digital strategy?
1. Build the right strategy on the ideal target
We thoroughly analyze your marketing structure and, above all, the potential and needs of the brand . This is the starting point for building strategies with you to maximize online brand visibility, efficiency, productivity and consequently profits .
For achievable and measurable marketing objectives, you need to create your own ” buyer persona “, completely different for each company. It is not important to reach as many people as possible, but it is essential to reach exclusively the people who are looking for our product, who can appreciate our essence and our values.
Once you know your target well, writing a captivating message becomes much easier: a targeted message gives the customer the perception that the company speaks to him and helps to create a direct relationship, increasing the possibility of a purchase and of a possible loyalty.
2. Manage the brand’s online presence
Digital marketing, as we know, revolves around your online presence, we will take care of putting in place every suitable process to enhance the way in which your brand presides over the network . A mobile-friendly site as well as well focused on your target is the starting point, but it must be integrated with suitable platforms and channels, in order to be “found” more efficiently by your future customers.
3. Give your ROI a winning boost
If you invest in digital marketing, every penny you spend must give a measurable return, in order to refine your strategies and allow a better allocation of resources. A higher ROI (= return of investment) translates into higher profits and is one of the things an agency must guarantee you. However, this is a constantly evolving process: each feedback is the inspiration and engine of continuous improvement, each result the starting point for even more performing strategies . To achieve these results, you need the right team, excellent basic skills and a knowledge of the tools that the web makes available.
Do you want more info on what we do? Write us a message on … we will be happy to offer you a free consultation and, if you wish, collaborate with us, to form together an E-team that will make your business grow